Activism Click Here hydroponics store locator hydroponics nutrient calculator hydroponics encyclopedia
Infinite Menus, Copyright 2006, OpenCube Inc. All Rights Reserved.
Is this your correct region? WORLDWIDE [change region]

Welcome To Advanced Nutrients

Please select a region below to view Advanced Nutrients products
available in your geographic area.

Oregon

Illinois

World Wide

Why do I have to choose?
Click HERE to read the report 'You're Being Robbed' to find out more!

+ ADVANCED NUTRIENTS NEWS



 
Hydroponics Company Gets Into The Education Business

WEBWIRE Wednesday, January 03, 2007

IMPORTANT PRESS RELEASE
Release Date: January 10, 2007. Not Embargoed
Subject: Hydroponics Company Educates Customers and Retailers
From: Advanced Nutrients, located in Abbotsford, British Columbia, Canada

Contact Information: Company Founder and President Michael Straumietis

Phone: 604 854 6793. Email: [email protected].

When you contact us, please provide your full contact info, along with the media outlet you work for and your deadline dates. Tell us if you need photos or other logistical support.

Website Address: www.advancednutrients.com

HYDROPONICS COMPANY GETS INTO THE EDUCATION BUSINESS

Most manufacturers educate retailers and customers about products using sales staff and advertising.

Hydroponics industry leader Advanced Nutrients decided to go the extra mile by creating customized newsletters for customers and retailers.

Advanced Nutrients is an international Canadian-based company that makes the widest range of hydroponics plant growth products available to indoor growers.

Company founder Michael Straumietis has been lauded in Forbes and other business magazines because their products, website, and marketing are at the top of the hydroponics nutrients industry.

Now, Advanced Nutrients has taken it to the next level by designing monthly newsletters for customers and retailers.

According to Michael Straumietis, newsletters are emerging as a key tool that companies use to create personal relationships with important groups.

"Our hydroponics products are the best in the industry, but that doesn't guarantee that customers will buy them or that retailers will carry them," he says. "We have to educate people to show them why our products will do more for them than products made by any other companies."

To educate customers, Straumietis's customer newsletter features in-depth articles teaching gardeners all about hydroponics.

Hydroponics is a specialty type of gardening, Straumietis says, so gardeners can't get much hydroponics advice from discount stores or regular garden shops.

"We give expert hydroponics advice they can't get anywhere else, and we apply it directly to their real-life experience," Straumietis says.

But the newsletter doesn't just include expert hydroponics advice. It also includes non-gardening information such as updates about youth culture, music, movies, books, computers, vacations, investing and other topics of likely interest to gardeners.

Straumietis says he personalizes each newsletter so customers feel a connection to the company and to him personally. In a recent newsletter, for example, he tells customers to go see the new Will Smith movie- "The Pursuit of Happyness."

"I talk to the customers about how we overcame a lot of huge challenges to get where we are today," Straumietis explains. "And I encourage them to have goals and never give up. That's how we made our company the most successful one in the hydroponics industry."

The customer newsletter contains information about contests and special promotions that award customers thousand of dollars or provide customers with discount prices for selected products.

Straumietis says that customers look forward to the newsletters and respond to them by purchasing more products more often.

Making a newsletter for retailers presented different challenges. Straumietis and his colleagues first polled retailers and Advanced Nutrients sales staff to find out how the company could help retailers stay in business, make more profits, and sell more Advanced Nutrients products.

Straumietis has run his own retail hydroponics store, so he already has a good understanding about the topic.

After talking to top retail business experts and collaborating with his Advanced Nutrients co-founders, Straumietis wrote 15-page newsletters that give retailers detailed information about store displays, training in-store sales staff, advertising, how to conduct sales, product knowledge, upselling and other topics.

He also included inspirational stories about himself and other successful businesspeople, and advised retailers to read books that teach people to improve their attitude, belief in themselves, and have better mental organization, energy and memory.

"These newsletters are not like if they were reading a business textbook," Straumietis says. "I make them personal so the retailer knows that I have experienced running a retail store. The tone is personal so they know that we care about their success, not just about how many of our products they sell."

The Advanced Nutrients monthly retailer newsletter preps retailers for special pricing and materials that the company will provide to retailers.

A recent newsletter told retailers about a surprise contest that will award a new 2007 Mercedes and a trip to Europe to the retailer who most demonstrates loyalty to Advanced Nutrients.

And there are also non-business topics, such as humor, sports, interesting anecdotes, lifestyle information, and other topics of interest that will engage business owners.

"I spend a lot of time researching what's really fun, interesting, and useful for our retailers," Straumietis says. "I also go to lots of business seminars and plant science conferences. Sharing this retailers develops a team approach and gives them insight into how we can work together to help customers."

Straumietis says he's gotten mostly positive response from customers and retailers. Most of them appreciate the free information and find some of the non-hydroponics information to be entertaining and useful.

He believes that newsletters and other non-advertising outreach are creating a partnership between Advanced Nutrients, customers and retailers that will benefit the company and all who associate with it.

"In today's business environment, you can't take for granted that just making the best products is going to guarantee loyalty from customers or retailers," Straumietis notes. "Reaching out to make partnerships with these audiences is essential to us continuing to be the most successful company in the hydroponics industry, and our newsletters are part of that effort."

 
Back to In The News

 
+ PRODUCT LIST
The System
Hobbyist Level®
Expert Grower Level®
Professional Grower Level®
Grand Master Grower Level®

Hydroponics Nutrients


B-52 Vitamin
Bud Factor X
Bud Ignitor
pH Perfect® Grow, Micro, Bloom
pH Perfect® Sensi Bloom 2-Part
pH Perfect® Sensi Grow 2-Part
pH Perfect® Connoisseur

Advanced Nutrients Organics®


Ancient Earth
Grandma Enggy's F-1
Grandma Enggy's H-2
Iguana Juice
Mother Earth Super Tea
Nirvana
Organic B1 Vitamin
Sensizym
Wet Betty

Bloom Enhancers


Big Bud Bloom Booster
Bud Blood Bloom Stimulator
Bud Candy
Carboload
Final Phase
Hammerhead
Kushie Kush
Overdrive
Revive Crop Protection
Voodoo Juice Root Booster

Cloning, Rooting, Germination & Transplanting


Juicy Roots
Piranha Beneficial Fungi
Rhino Skin
Tarantula Beneficial Bacteria

Grow Gear


BaddAss Ballasts® - Low      Frequency
BaddAss Blades
BaddAss Blower®
BaddAss Red Diamond Bulb®      600 Watt HPS
BaddAss Blue Diamond Bulb®      600 Watt MH
BaddAss Red Diamond Bulb®      1000 Watt HPS
BaddAss Blue Diamond Bulb®      1000 Watt MH
Custom 1000W HID Hood
Magnetic Ballast - 600w
Magnetic Ballast - 1000w
Melonhead®
Quickcure®
Root Shooters®
Spray Bottle
Trimming Scissors
UNO Reflector

+ NEWSLETTER

Keep me informed about Advanced Nutrients products, news, events & special offers




* Privacy Policy
Yes, we hate spam too. We will never sell, rent, trade, or loan the email addresses of our subscribers to anyone, for any reason, whatsoever, period. We assure you that your privacy is respected and well protected.

+ ACTIVISM


Advanced Nutrients and Kiva are helping to empower individuals to lend to other entrepreneurs across the globe. By combining microfinance with the internet, Advanced Nutrients and Kiva are creating a global community of people connected through lending.


  Advanced Nutrients on facebook Advanced Nutrients on Twitter Advanced Nutrients on You Tube Advanced Nutrients on Pinterest Advanced Nutrients on Google Plus  Home | Privacy | Terms of Use | Sitemap© 2013 Advanced Nutrients