About Advanced Nutrients
Groundbreaking Science. Straightforward Solutions. Empowering All Growers to Cultivate World-Class Cannabis.
In 1999, Michael “BigMike” Straumietis revolutionized the cannabis industry by launching Advanced Nutrients — the first and only complete growing system designed specifically for cannabis. For the first time, cultivators had access to nutrients tailored for their unique plant, enabling them to realize unprecedented increases in yield, potency, flavor, and aroma.
Over the past quarter-century, we’ve pioneered 57 industry firsts and developed a full range of fertilizers, biostimulants, and biologicals. Our products are engineered to optimize all phases of plant development from seed to senescence, maximizing yield, cannabinoids, and terpenes while preserving plant purity with the cleanest, highest-quality inputs.
Today, growers in 128+ countries rely on Advanced Nutrients to unlock the true genetic potential of their cannabis. Our commitment to pure, science-backed solutions, coupled with our reputation for helping cultivators achieve unparalleled yields and flower quality, has established us as the global leader in cannabis fertilizers.
Experience the difference that 27 years of groundbreaking research can make in your grow. With Advanced Nutrients, top-tier cannabis is within reach for every grower.
Mission
Raising the Bud Weights… and Reputations… of Top Growers
Vision
Making Cannabis an Acceptable and Everyday Part of Healing Humanity
Values
Science
Innovation
Purity
Contribution
Authenticity
1983 – plants his first grow. Soon after, he begins experimenting with mixing his own nutrients.
1999 – BigMike founds Advanced Nutrients, the first-ever cannabis-specific hydroponic nutrients company.
2000
1999-2002 – The company launches Grow, Micro, Bloom, Sensi A&B, Connoisseur A&B, Bud Ignitor, Overdrive, B-52, Final Drive, Voodoo Juice, Revive, pH-Up, pH-Down, Carboload, Bud Blood.
2002 – Big Bud, Sensizym, Tarantula, Piranha, and Sensi Cal-Mag Xtra, are introduced. Not long after, Big Bud becomes one of the most popular bloom boosters on the market
2004 – Advanced Nutrients becomes the first nutrient company to partner with a university, teaming up with the University of Mississippi to research the cannabis plant’s true genetic potential.
2005 – Tasty Terpenes™ (previously known as Nirvana) debuts on the market, providing organic growers with an all-natural solution for boosting their flowers.
2008 – The game changes with the arrival of new solutions for bud potency (Rhino Skin) and better taste (Bud Candy). Today, Bud Candy is the industry’s leading horticultural carbohydrates formula.
2009 – In conjunction with his team of 25 PhD scientists, BigMike invents pH Perfect Technology, the only formula in existence that automatically adjusts the pH levels of a cannabis harvest.
Bud Factor X and Kushie Kush also join the roster of Advanced Nutrients Products.
2010
2014 – Advanced Nutrients launches its nonprofit.
2017 – Advanced Nutrients receives OIM-CFDA and OMRI certifications, passing the most stringent standards in sourcing and processing raw organic materials.
2018 – High Times honors BigMike as one of the 100 most influential people in the cannabis industry.
2018 – MG magazine list Advanced Nutrients as one of the 50 best companies to work in cannabis.
2020
2020 – BigMike founds Advanced Hemp, the first and only company created specifically to unlock the true genetic potential of the hemp plant.
2021 – Advanced Nutrients open Barcelona office to produce nutrients for the international market.
2021 – Advanced Nutrients launches Commercial line with inaugural product – Sensi Grow & Bloom base nutrient powders.
2022 – Advanced Nutrients creates Cultivation Advisory Team to offer full service, custom nutrient solutions to commercial growers.
2022 – BigMike launches Voodoo Juice® Plus, a 3-in-1 quick dissolving tablet unleashing an entire ecosystem of 10 billion CFU’s of Benificial Bacteria nd Fungi.
2022 – Advanced Nutrients wins the Manufacturing Excellence Award for Operational Excellence from the Association of Washington Business (AWB), recognizing the company’s outstanding upgrades to manufacturing processes, automation efficiencies, and reduced environmental impact.
2023 – Advanced Nutrients sponsors the publication of the Cannabis Cultivation Instructions (CCI) textbook, also known as the CCI Black Book, which provides the industry’s most comprehensive, science-backed guide to growing 3-4 lbs of world-class cannabis per light at scale.
2023 – Advanced Nutrients expands its European offerings with the release of Sensi Terra, a high-performance nutrient solution tailored specifically for traditional soil growers across the continent.
2024 – Advanced Nutrients launches the Organic Grow Your Own Kit in the German market, providing European home growers with a simple, all-in-one solution for cultivating premium organic cannabis. The company also receives the coveted Best Nutrients of 2024 award at the International Cannabis Awards (ICA), cementing its position as the world’s leading cannabis nutrient brand.
2024 – The company introduces Coco Cultivator substrates in Europe, marking a major step forward in providing fully integrated cultivation systems for coco-based growers in the region. This launch signals Advanced Nutrients’ ongoing commitment to international innovation and grower success.
2024 – BigMike launches Inside Cultivation, a podcast delivering unfiltered access to elite cultivation strategies, technologies, and innovations driving commercial cannabis production forward, with each episode featuring leading experts on maximizing yields, quality, and profitability.
2025 – Advanced Nutrients introduces SB1™ (Sensi Boost™ 1), a cutting-edge additive featuring NanoCarb™ and Phyto-Sacchara™ technology to drive direct sugar uptake. This innovation enables growers to produce heavier, terpene-rich, resin-loaded cannabis with enhanced flavor, aroma, and bag appeal.
The company begins to roll out its 8th-Generation Elite Series Nutrients, the most advanced formulations in its history, reinforcing its leadership in yield-boosting, quality-enhancing nutrient science.
That same year, Advanced Nutrients earns the prestigious ICA Best Nutrients Award (USA) 2025, recognizing the brand as the top nutrient company in the American cannabis market and underscoring its unmatched reputation for results.
The company is also honored with the Cultivation Non-Tech Company of the Year award at The Emjays, recognizing the company’s 27-year legacy of innovation and its trusted partnership with growers in over 128 countries worldwide.
2026 – Advanced Nutrients launches the 8th-Generation Elite Series in the USA, the most advanced commercial cannabis nutrient system ever created, featuring CS2 Prime & Push™, RSA™, BFX™, SB1™, BGR™, and OVR™ with proprietary breakthrough technologies including Tetraplex Iron™, Aminome™, and SAReplex™ to help licensed producers achieve maximum yields of world-class, high-cannabinoid, terpene-rich flower with predictable consistency at scale.
The company also releases War Room, a comprehensive commercial cultivation playbook built on 27 years of cannabis science, delivering facility management frameworks, advanced fertigation protocols, and repeatable systems enabling elite operations to consistently produce 4-5+ pounds per light of world-class flower.
Where Science Meets the Podium: Our Award-Winning Legacy
With back-to-back wins for Best Cannabis Nutrient Brand and Manufacturing Excellence, our trophy cabinet reflects our obsession with your harvest’s success. We don’t just follow industry standards – we set them. Grow confidently knowing you’ve chosen the best nutrients for cannabis.
Want more proof? Explore the real-life stories and testimonials from craft, commercial, and home growers who are outperforming the competition with the world’s most awarded nutrients – Cultivator Spotlight.
A Message From Our Founder
I started cultivating cannabis in 1983, when hydroponics companies shunned outlaw growers who made up the bulk of their business and instead hid behind glossy magazine spreads of fat, red tomatoes. I made a promise to do better by my own crops — and the community — and went to work optimizing the essential plant nutrients cannabis craves. The result is Advanced Nutrients…
When you invest in Advanced Nutrients, you’re investing in science, innovation, and the community. Read more about my path from outlaw grower to cannabis CEO here.
Michael ‘BigMike’ Straumietis
CEO & Founder of Advanced Nutrients
Meet the Team
Advanced Nutrients employs a world-class team of cannabis experts and advocates from across the globe. Plant-specific scientists, master growers, and industry researchers all find a home here; we’re passionate about unlocking the true genetic potential of the plant, serving our community, and making cannabis an acceptable and every day part of healing humanity
Discover More About Advanced Nutrients
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