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How Flower of Life Michigan Increased Cannabis Yield, Bud Quality, and Profits

Brothers Devin and Donovan Murphy have dedicated years of research and development to building Flower of Life, a thriving family-run indoor cannabis production and retail business in Flint, Michigan.

With a 33,000-square-foot facility and more than ten years of cultivation experience, they’ve navigated countless challenges while maintaining an unwavering commitment to producing world-class cannabis.

Before their venture into commercial cultivation, Devin worked as an engineer, and Donovan was pursuing a medical degree. However, before graduating, Donovan made a bold decision to drop out. His reason?

He believed that cannabis was a superior alternative to many modern medicines, and he felt he could make a more considerable impact on people’s lives by focusing on cannabis rather than following the traditional path of a physician.

The brothers are both incredibly intelligent and hardworking and care tremendously that consumers can enjoy the…

Cleanest, Safest, Highest-Quality Cannabis Possible

Their journey began in the medical caregiver market, driven by a mission to cultivate the best medicine for patients.

They felt a deep calling to think outside the box and make a positive difference in people’s lives, something they strongly believe cannabis has the power to do.

And then, when Michigan legalized adult-use cannabis, the brothers eagerly expanded into the recreational market.

However, just as they were constructing their new facility…

Disaster Struck — Pound Prices Plummeted by Over 50%, Putting Their Business on the Brink of Collapse

Devin and Donovan endured one sleepless night after another as they frantically sought a solution.

Recognizing the critical role of plant nutrition in premium cannabis, they tested numerous nutrient brands but were left frustrated with lackluster results — until they consulted with Advanced Nutrients cultivation specialist Justin Pullin.

Justin analyzed their operation and prescribed a straightforward protocol to steer them in the right direction. And the rest, as they say, is history.

Within just two weeks of integrating the Advanced Nutrients OG Organics™ line, Flower of Life underwent a remarkable transformation.

The plants exhibited unprecedented growth and vitality, flourishing in ways the brothers had never seen before.

Yields Increased From 1.5 to 2.5 Pounds Per 1000W Light, and Terpene and Cannabinoid Levels Climbed Substantially

The dramatic improvement in quality gave Flower of Life’s products a distinct edge in the saturated market.

And with the extra pound of bud per light, the brothers were able to realize a strong bottom line, while most cannabis grows in Michigan and beyond struggled to eke out even meager profits.

Michigan commercial cannabis facility

Given the current pound prices, rampant inflation, and myriad variables to manage, commercial growers face significant challenges.

This is compounded by the fact that, in today’s crowded market…

A Critical Error is Severely Undercutting Many Commercial Operations’ Profitability:

The mistaken belief among cannabis CFOs that nutrient costs should always be minimized, which diminishes yields, quality, and overall business viability.

Many facilities are operating at a loss and facing the prospect of shutting down.

Others have already closed their doors.

Faced with the same challenges commercial cultivators are struggling with across the U.S., Donovan and Devin Murphy understood that if they wanted to not only survive, but thrive, in the
fiercely competitive cannabis market they needed to give themselves every edge possible.

This includes a critical yet often overlooked strategy: employing scientifically validated fertigation protocols to optimize crop performance.

And no other brand has the 25+ years of extensive cannabis-specific science behind it that Advanced Nutrients does.

And the Murphy Brothers will be the first to tell you that…

Owners of Flower of Life Michigan

And the Murphy Brothers will be the first to tell you that…

Advanced Nutrients Has Been an Essential Part of Their Success

In fact, it’s given them the ultimate edge.

Among their favorite Advanced Nutrients products is Tasty Terpenes™. They love how it enhances the flavor and aroma of their flowers.

In a market where so much cannabis tastes and smells the same, Tasty Terpenes is just one of Advanced Nutrients’ science-backed solutions that enables Flower of Life’s buds to stand out and command top dollar.

In fact, using Tasty Terpenes™ and other Advanced Nutrients products — including Big Bud®, Bud Candy®, Sensizym®, B-52®, Bud Factor X®, Flawless Finish®, and Voodoo Juice Plus Tabs — Flower of Life’s buds boast an impressive 2% average terpene level, double the industry standard.

Their Apples & Bananas Strain Consistently Reaches 3.5-3.7% Terpenes, Even Hitting 3.8% — A Feat Most Cultivators Can Only Dream Of

Devin calls Bud Factor X a “cheat code” for producing more resins and terpenes, while Donovan raves about the convenience of Voodoo Juice Plus Tabs.

“One of the challenges to keeping pathogens at bay is constantly inoculating with beneficials,” he explains. “The convenience of Voodoo Juice Plus Tabs is second to none. You just drop a tablet in, and it helps you sleep at night.”

To help keep profitability as high as possible, the brothers grow synganically. They blend Advanced Nutrients’ OG Organics line with the cost-effective, user-friendly Cultivator Series 3-part water-soluble powder base nutrient system.

This enables them to achieve…

The Perfect Balance of Quality and Cost-Effectiveness at Scale

They’re consistently impressed with how the Cultivator Series predictably hits the expected PPMs spot-on, something they couldn’t find with any other powdered nutrient line, and they’ve tested almost all of the popular brands.

Donovan and Devin work closely with Justin Pullin, their dedicated Advanced Nutrients cultivation specialist, who collaborates with founder and CEO BigMike Straumietis and the Advanced Nutrients science team to guarantee no stone goes unturned in maximizing their crop results.

They enjoy the peace of mind that comes with knowing that Justin is always a phone call, text message, or email away and is continually helping to ensure their facility is…

Optimized for Maximum Cannabinoids, Terpenes, Yields, and, Ultimately, Profitability

Every couple of weeks, the brothers conduct SAP analysis to fine-tune their recipes for each of their unique genetics.

Unlike traditional soil or tissue tests, sap analysis offers a real-time window into a plant’s immediate fertigation needs.

Michigan commercial cannabis facility

By analyzing the dissolved nutrients flowing through the plant’s vascular system, it enables Flower of Life to identify deficiencies and imbalances before they cause problems.

Since different genetic strains have unique nutrient requirements, regular SAP analyses enable precise optimization of plant health, performance, and output.

This meticulous attention to detail, combined with Advanced Nutrients’ cutting-edge products, has…

Propelled Flower of Life’s Buds to Command the Top 5% in Pound Prices in Their Market

In addition to being sold in their own retail storefront, their cannabis is sold in over 100 dispensaries across the state.

The Murphy brothers bring a dogged level of precision, professionalism, and passion to their business and are constantly looking for every way possible to increase yields, aroma, flavor, potency, and margins.

Now, with the sleepless nights behind them, Devin and Donovan are on an incredible trajectory.

They’re ahead of the curve, leveraging the entourage effect of terpenes and secondary cannabinoids to provide consumers with the absolute best cannabis experience possible.

Donovan says…

“Without Advanced Nutrients, We Don’t Know if We’d Be Here Today”

The Murphy brothers are able to enjoy more time with their families today, which their wives and children also appreciate.

Donovan and Devin are also deservedly optimistic about the future.

As consumers become more educated about how cannabinoid and terpene profiles impact their experience, Flower of Life will be there, harnessing the latest advancements in science to stay ahead of the game.

And they value that Advanced Nutrients stands alongside them, constantly pushing boundaries, never content, perpetually pioneering and outpacing the competition.

Among the many Advanced Nutrient success stories, Flower of Life Michigan shines bright for its exceptional quality, innovation, and unwavering passion.

The story of the Murphy brothers demonstrates how Advanced Nutrients overturns the common misbelief of cannabis CFOs that nutrient costs should merely be minimized, proving that…

Strategic Investments in Quality Nutrients Can Dramatically Enhance Both Yields and Quality, All While Maintaining Cost-Effectiveness

By putting Advanced Nutrients to work for you in your facility, you, too, can unlock the true genetic potential of your crops, maximizing harvest weight, potency, and profitability.

Don’t put off the results you deserve any longer.

To cultivate larger yields of high-cannabinoid, terpene-rich cannabis explore Advanced Nutrients’ products for commercial cultivators today.

And discover why growers in 117 countries rely on Advanced Nutrients to get the most from their crops.

Like Flower of Life found, Advanced Nutrients — with its unparalleled track record and 25+ years of science-backed solutions — is the key to growing buds that stand out in the crowded market and generate high pound prices.

And all Advanced Nutrients products come with our 100% Money-Back Grower Guarantee.

To finally achieve the success you deserve, or if you have any questions about our products or wish to consult with one of our cultivation specialists, contact us at (424) 435-1545 or sales@advancednutrients.com.

And be sure to download the recipe Donovan and Devin use to produce such incredible results in their facility.

Download Flower of Life’s Fertigation Recipe

To access Flower of Life’s fertigation recipe, please enter your first name and email address below. The download link will be sent to your inbox shortly.


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The Advanced Nutrients Team

Since 1999, Advanced Nutrients has been committed to educating the community and bringing the most up-to-date knowledge to the forefront of grows across the globe. Every article you read here has been curated by Advanced Nutrients’ industry experts, so you can continue raising your bud weight… and your reputation.

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Over time, components within the nutrients settle on the bottom of the bottle. When you pour a bottle without shaking it, you can potentially be pouring out an unbalanced solution. Shaking up the nutrient bottle ensures you are pouring the right blend into your reservoir, giving your crops the nutrition they need.

Usually, it’s not a problem. But some products are incompatible with each other and can damage your plants when they’re used together. For example, bloom boosters with high PK numbers or low-grade silica products can destabilize your nutrient mix and cause nutrient lockout.

Nutrient manufacturers design their products to be used with each other. In doing so, they include specific portions of each nutrient in each product, so crops receive the right nutrition through each stage of the grow cycle. When you stick with one manufacturer, you don’t have to worry about inadvertently destabilizing your nutrient mixture. One example of why you need to stick with only one manufacturer’s products is Advanced Nutrients’ pH Perfect line. These products are designed to keep your crops’ root zone within a specific pH range. When you use them alongside products from another manufacturer, we can’t guarantee your root zone will maintain its optimal pH level.

Yes! If you’re growing with Advanced Nutrients products, you can use our easy nutrient calculator to generate the correct nutrient chart for your crops in seconds. Check out Advanced Nutrients’ nutrient calculator here. Another great resource is our library of free custom-growing recipes. Try our expert grower-tested nutrient schedules here.

You can also download our official BudLabs app to generate nutrient schedules and receive real-time notifications for specific tasks, including feeding your crops. Upgrade to BudLabs Pro to maintain profiles on an unlimited number of crops.

If you are a grower, visit this link to find the closest Advanced Nutrients Authorized Retailer. If you are a retailer, visit this link to identify our official distributors.

Our greatest passion is growing great cannabis—and helping other growers do the same. That’s why we offer complimentary cultivation support 24/7 from Monday to Friday and from 9 AM until 7 PM PST on Saturday… With the same level of advice licensed producers would pay consultants tens of thousands of dollars to unlock.
Just call 1-800-640-9605 or email support@advancednutrients.com. For Spanish-speaking growers, email spanishsupport@advancednutrients.com.

Yes! If for any reason you are not absolutely thrilled with the results you achieve when you use our products, just bring the unused portion, along with your original sales receipt, back to the place of purchase within six months, and ask for your money back. Find out more about our Grower Guarantee here.

Advanced Nutrients has spent many thousands of man-hours developing a technology that automatically balances your pH for you — putting it in the “sweet spot” and holding it there for one week.

And the technology is so “smart” that it can account for many of the aforementioned variables in your grow room. Our proprietary pH buffering agents and stabilizing mechanisms became the foundation of a new system aptly called pH Perfect® Technology. Learn all about it here.

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