From the desk of BigMike
Founder and CEO of
Dear fellow grower,
You’re about to discover …
As a grower…
That said, like most people who excel at what they do, you also strive to do better.
You see some of the world’s top growers yielding 3-4 pounds per light of 30+% THC cannabis, and you’re certain you can do the same if you just did what they do.
So what do they do?
It’s simple… They Hit the “Shift.”
And once you understand how to hit it…
Now, I must warn you…
There are a lot of companies jumping into the cannabis nutrients space right now. And, unfortunately for our community, many of them are formulating their products based on bro science.
But what you’re about to learn is rooted in REAL science.
Now, just in case you haven’t heard of me yet…
I’ve been growing cannabis since 1983 and helping other growers…
… since 1999.
When I started growing 38 years ago, I wasn’t satisfied with the fertilizers available to us growers. It all seemed to be made for… tomatoes.
I’d scrutinize the ingredients on the labels, wondering… Is this REALLY for cannabis? Did actual growers like me make it? How much research has the company done on actual cannabis? Where’s the SCIENCE?
It turns out there was none. Not on cannabis.
I was on my own.
Dogged in my pursuit of the heaviest harvests of the stinkiest, most potent herculean buds possible, I began researching cannabis extensively, especially the effect macro, secondary, and micronutrients have on the plant — a science I would go on to pioneer.
I conducted my earliest tests in the basements of clandestine grow houses (remember, the 1980s were back in our industry’s “Dark Ages” — so I ran my initial experiments literally underground).
I used my discoveries to formulate my own nutrients, which I designed specifically for cannabis.
I ran my formulations head-to-head against every hydroponic fertilizer on the market and, right away, put them ALL to SHAME.
Not only that …
Within a few years, my methods evolved, and I was conducting my experiments with the research departments of the University of British Columbia (UBC) and the British Columbia Institute of Technology (BCIT).
I submitted thousands of tissue samples from all parts of the cannabis plant for testing, enabling me to discover the many ways nutrients impact factors such as growth, flavor, and cannabinoid production.
It was exciting stuff! This was the absolute cutting-edge of cannabis science. We were decoding the genome and discovering secrets of the plant not yet known to mankind.
In fact, most nutrient companies today that claim their products are for cannabis still have NO IDEA about some of our most important discoveries.
In 1999, I launched Advanced Nutrients. It was the world’s first cannabis-specific fertilizer and complete cannabis growing system.
Committed to developing research-backed products, I hired two dozen top PhD cannabis scientists. With the help of my team, I made 53 key breakthroughs that revolutionized the way cannabis is cultivated.
My findings landed me on the cover of every major cannabis magazine, including mg, Culture, and High Times.
As well as in Forbes, Entrepreneur, Rolling Stone, and Playboy and on HBO, Showtime’s Weeds, Yahoo Finance, Cheddar’s CannaBiz, and Kennedy on the Fox Business Network.
There isn’t a cannabis consumer alive today who hasn’t benefited from these innovations. Not only did they improve the quality of cannabis worldwide, but they also made Advanced Nutrients the #1-selling cannabis fertilizer line in 115+ countries (and counting).
… the one that’s had the greatest impact on yields, cannabinoid production, and grower reputations…
… is one that the fertilizer companies (who claim their products are for cannabis) remain completely in the dark about.
And one look at their labels proves their products are NOT designed to produce heavy yields of high-cannabinoid cannabis — the evidence is right there in black and white. Actually, it’s what ISN’T there that matters most.
This groundbreaking discovery is the Cannabis Shift.
The University of Mississippi is the only university in the United States with a license to conduct cannabis research.
The school’s team of agronomists developed a cannabis fertilizer (formulated with their most leading edge research) and wanted to test it against the cannabis nutrients with the best reputation for results among growers.
So they got in contact with Advanced Nutrients and ran their fertilizers against ours. The study was conducted by Dr. Mahmoud ElSohly, one of the world’s foremost researchers and authorities on cannabis.
Here are the results…
Dr. Elsohly was BLOWN AWAY.
As you can see in Figure C…
THAT’s the power of hitting the Shift.
And keep in mind, this study was done in 2003, back when Advanced Nutrients was on only our 3rd generation of fertilizers. We’re currently on our 8th generation.
Now, unlike when I began experimenting on cannabis back in 1983…
1. Feeding cannabis the nutrients it needs to thrive is essential to maximize yield, cannabinoid production, flavor, and aroma.
2. Cannabis has different requirements during the grow and bloom phases.
Hoping to capitalize on the cannabis gold rush, fertilizer companies are racing into the industry, scrambling to do a cash grab and making all kinds of wild claims about their products being for cannabis…
… when what they’re really selling is regular old ag fertilizer, much more suited to tomatoes or zucchini than your plants.
They advertise that their nutrients are designed to meet cannabis’s unique needs. However…
The difference in cannabis’s requirements between the grow and bloom phases is FAR greater than these companies understand. In fact, the Shift is MASSIVE.
The data shows that during the Grow Phase, cannabis uses MORE calcium, iron, manganese, and boron and LESS nitrogen, potassium, zinc and phosphorus.
And in the all-important, money-making Bloom Phase, cannabis devours MORE nitrogen, potassium, and zinc (and a tad more phosphorus) and uses LESS calcium, iron, manganese, and boron.
Just look at the following data in Figure D. from BC Research, the research arm of University of British Columbia…
That’s the Shift. And “Hitting the Shift” means fulfilling all these phase-dependent nutritional needs so your cannabis can reach the absolute peak of its true genetic potential.
For example, let’s take THC. If the genetic potential (or genetic limit) of your crop is 37% THC, the ONLY way to reach that potential (and produce flowers with 37% THC) is to Hit the Shift. Otherwise, it simply isn’t possible.
And your crop has a true genetic potential for all cannabinoids, as well as terpenes (responsible for flavor and aroma) and yield.
Wouldn’t it be nice to harvest an extra half-pound or even pound or more of bud per light, of significantly higher THC/CBD cannabis, by making one simple adjustment to your grow?
Well, it’s actually a series of adjustments, but the right nutrients can do all the work for you.
Your role is easy…
… Simply check any fertilizer label and confirm the nutrient ratios are dialed in to Hit the Shift, then use as directed.
Once you do that — providing you’re using quality genetics — THAT’s when you’re talking yields of 2-4 pounds per light and THC levels well north of 30%. Now…
Let’s look at the labels of two water-soluble powders…
First off, notice that Athena uses a three part system, consisting of Grow, Core, and Bloom products, with ALL of their micronutrients in one product—Core.
Advanced Nutrients Sensi Grow and Bloom Professional Series, on the other hand, is a four part system, with a Part A and a Part B for both the Grow and Bloom.
… because it’s Part A and Part B that enables your Advanced Nutrients system to Hit the Shift.
When a fertilizer company puts all its micronutrients into one product, (as with Athena’s Core), it CANNOT Hit the Shift and bring cannabis anywhere near its true genetic potential.
Hitting the Shift is an absolute MUST if you want to get the most from your crop. Otherwise, your yields, potency, and — ultimately — reputation will suffer.
(BTW, in just a bit, I’ll name every four part system on the market that hits the Shift.)
In Figures E and F you can see that Advanced Nutrients Sensi Grow and Bloom Professional Series contains 0.002% copper and Athena’s Core Three Part Nutrient Mix has 0.01% copper.
Unfortunately for growers, Athena’s product locks you into the dreaded Copper Trap. Now…
As you’re aware, copper plays a key role in photosynthesis.
However, to achieve photosynthesis, cannabis actually requires very little copper.
Give your crop even a tad more than it needs and…
Many growers have had to learn this the hard way.
Take, for example, a well-known cannabis company (that I won’t name) listed on the Canadian Securities Exchange.
Crop after crop, their yields were DISMAL. They struggled to even keep their plants alive!
These highly-experienced growers couldn’t figure out just what the heck was going on. They were certain they were doing everything right. But no matter what they tried, their plant health, cannabinoid production, and yields were AWFUL.
Testing revealed the plants were suffering from copper toxicity. The growers were dumbfounded. Afterall, they’d been using their fertilizer as directed.
Then, after painstakingly deconstructing their grow…
When they’d built the grow, they made the mistake of running copper piping instead of PVC for their main feed line.
Despite the fact that this piping was less than a hundred feet in length, its impact on their crops was catastrophic and cost them an incredible amount of time and money.
The point is, while a little bit of copper is necessary for your crops, even a trace amount of excess copper can become toxic and negatively impact crop health, cannabinoid production, and yield.
Now, let’s compare the copper in Advanced Nutrients’ Sensi Grow and Bloom and Athena’s Core Three Part Nutrient Mix.
As you can see in Figures E, Advanced Nutrients’ Sensi Grow and Bloom has .002% of copper, which is the optimal amount of copper for your crop to thrive while safely avoiding toxicity.
Athena’s product, on the other hand, contains 0.01% copper. If you were to use as directed, you’d end up giving your crops 400% more than what they need. Ouch!
That much copper can quickly become toxic and damage your crop.
However, if you tried to prevent copper toxicity by cutting back on Athena’s Core, your crops could easily become deficient in many of the other important micronutrients cannabis requires.
So either way, you lose. That’s the Copper Trap!
And it’s just one of the many reasons you want to avoid these cheap ag fertilizers that claim to be for cannabis.
Saving a few bucks on the front end simply is NOT worth getting caught in the Copper Trap.
Nor is it worth missing your opportunity to Hit the Shift.
Iron is essential for photosynthesis. And cannabis uses significantly more of it than most agricultural crops.
During the grow phase, iron plays a vital role in nitrogen uptake.
Then during the bloom phase, cannabis requires much less of it.
Which is why, as you can see in Figure E, Advanced Nutrients’ Sensi Grow and Bloom contains less iron in our Bloom than in our Grow.
While Athena’s Three Part Nutrient Mix contains the same amount of iron for both phases. This is a problem because too much iron can interfere with the uptake of several key nutrients, ESPECIALLY potassium, which your crop wants to DEVOUR during the bloom phase so it can produce those heavy yields of high-cannabinoid buds you want.
And not only does Athena’s product fail to hit the iron Shift between phases, but…
… they use only two chelates — EDTA and DTPA — which can easily lead to extremely poor absorption.
And when your cannabis can’t absorb iron properly, you impede your plants metabolism and can end up with pH issues and unhealthy plants whose genetic potential will never see the light of day.
Advanced Nutrients’ Sensi Grow and Bloom, on the other hand, contains three forms of chelated iron — EDTA, EDDHA, and DTPA — providing for a greater range of pH and much higher absorption.
The chelation process is essential to healthy, robust crop growth — but it requires precision pH balances in your nutrient solution.
Now, cannabis is an acid-loving plant that performs best at a pH of 5.5-6.3.
An acidic rhizosphere (or root zone) creates larger, more productive roots, with increased nutrient availability and ideal conditions for cannabis plant growth.
In fact, 217 studies show that bigger roots produce bigger yields.
So it’s essential that you provide an acidic rhizosphere for your plants.
Among your most powerful tools to maintain an acidic root zone are cations (positively charged ions).
Cations cause your cannabis to exude an acidic substance, making your rhizosphere acidic.
So cations DECREASE the pH of your growing medium and help…
Now, most products touted as “cannabis fertilizers” are not only devoid of cations…
… but are also loaded with anions (negatively charged ions), which cause your roots to release an alkaline substance and will force your pH out of the sweet spot your cannabis needs to thrive.
Products rich in anions as opposed to cations simply are NOT designed for cannabis.
If heavy yields are what you’re after, it is CRITICAL that your fertilizer is cation-rich.
And as you can see in Figures E-H, Advanced Nutrients Sensi Grow and Bloom is rich in cations, like urea — which cannabis LOVES — to acidify your growing medium.
Athena’s product — as with most fertilizers advertised for cannabis — is NOT cation-rich and does NOT contain urea.
Just like a growing child requires more calcium than an adult, so does your cannabis (refer to Figure G.)
And just like consuming too much calcium as an adult can lead to a host of nasty health problems, giving your crops too much calcium in the bloom phase can lead to calcium toxicity.
Now, as you can see in Figure G, to ensure you hit the calcium Shift (and avoid the troubles that come from overfeeding calcium), Advanced Nutrients contains less calcium in our Bloom than our Grow.
While Athena’s Three Part Nutrient Mix does NOT hit the calcium Shift.
Every area but one, actually. Yep…
Athena got ONE thing right — the nitrogen Shift.
However, like so many other companies that advertise that their regular old ag fertilizers are for cannabis, Athena dropped the ball in ALL these other vital areas…
The bottom line is…
Not even close.
Now, it is better than giving your crops nothing. And it’s a little better than using Miracle-Gro. But it simply does NOT contain what your cannabis needs to express its true genetic potential.
However, here’s the thing…
Athena’s Three Part Nutrient Mix isn’t the only flawed three part system on the market. In fact…
That’s right. ALL three part systems are flawed because they don’t Hit the Shift that occurs between grow and bloom phases.
But, hold on a sec … doesn’t Advanced Nutrients make a three part liquid system?
Yep. It’s called Jungle Juice Grow, Micro, Bloom. And while it’s proven itself to be hands down the best three part system on the market, it doesn’t Hit the Shift and produce results anywhere near what our four part Sensi Grow and Bloom Professional Series does.
In fact, it’s the most critical part of the game. If you don’t get your micronutrients right, yields and potency WILL suffer. Period.
And when the micronutrients are all in one product — like Athena’s Core — it’s simply impossible to Hit the Shift and get the most from your crops.
Which is why Advanced Nutrients’ Sensi Grow and Bloom Professional Series contains Part A and Part B — to Hit the Shift and produce the heaviest harvest of the best damn buds possible.
It’s the ultimate easy button to increase the value of your crops. Because we’ve done ALL the work for you. Including the decades of research and the tens of millions of dollars we put into it.
All you have to do is pour. We’ve made it that brain-dead simple for you.
Now, there are other four part systems on the market. However…
Plenty of fertilizers are advertised for cannabis these days. But only Advanced Nutrients is optimized to drive cannabis to its absolute genetic potential.
The hard truth is that…
Look, I understand the learning curves that companies new to the cannabis nutrient space, like Athena, are up against.
In my early years, especially back in the mid-1980s and early-1990s, I made countless mistakes with my crops. These mistakes were a necessary part of the learning process. They’re how I discovered what works and what doesn’t.
Mistakes are how we grow (no pun intended). They’re how we improve. And hopefully Athena’s Core Three Part Nutrient Mix is one Athena will learn from.
Now, beyond hitting the Shift, there are a myriad of other benefits to using Advanced Nutrients over brands like Athena, including…
One of the many reasons growers find Athena’s Three Part Nutrient Mix challenging to use is that it is NOT standardized.
Whereas Advanced Nutrients Sensi Grow and Bloom is not only 9.7% more concentrated than Athena’s product, it’s also standardized, so you’ll use equal amounts when mixing it in your feed tanks (it doesn’t get any simpler than that).
And we have an unparalleled reputation for purity.
Most of these companies get their elemental inputs from suppliers in China known for their lack of purity.
Advanced Nutrients, on the other hand, gets our inputs from our strategic partner Haifa, in Israel, the global leader in pure inputs for specialty plant fertilizers. And we’ve done so for the past 18 years.
Check labels and you’ll find that most nutrient companies do NOT stand behind their products by offering a money-back guarantee.
At Advanced Nutrients, we guarantee you’ll be thrilled with the results our products help you achieve — and that the results will be better than with any other brand — or we’ll give you 100% of your money back, no hassles or hard feelings.
Other than Advanced Nutrients, not a single fertilizer company in cannabis has a serious research program. Nor do they truly understand the many nuances of cannabis (like the Shift and how to hit it).
Plain and simple, their products are NOT optimized for cannabis. So it doesn’t matter how cheap they can get away with selling their fertilizers. Comparing their prices with ours is like comparing a Kia with a Ferrari.
When selecting nutrients to achieve heavy yields of high-value cannabis, the LAST thing you want to do is cut corners to save a few bucks on the front end (or your crops will suffer — every time).
What matters is getting the maximum return on investment (ROI) possible — the best damn bang for your buck you can get.
And test after test, in both laboratories and grow rooms across the globe, PROVE that Advanced Nutrients delivers hands down the best ROI in the industry. No other brand even comes close.
It’s the reason we’re behind far more Cup Wins than any other brand. It’s why not a single company would compete against us in the Million-Dollar Grow-Off Challenge, where I’d write a million-dollar check to ANY fertilizer company who could produce better crop results in a strictly controlled head-to-head grow-off (with the sole variable being nutrients).
And it’s why we were named the Best Cannabis Nutrient Brand 2022 by Grow Diaries and our Big Bud was voted the Best Nutrient 2022 by Spannabis, the largest and most recognized cannabis event in Europe.
Because we’re passionate about engineering products proven to raise bud weight and reputations…
And we meet that passion with more research, science, and quality control measures than any other nutrient brand in the industry.
The fact is, companies that base their products on bro science (instead of REAL science) can always afford to sell their nutrients cheap.
But, you see, when you invest in products from Advanced Nutrients…
That’s something no other brand can say.
Look, you can use ANY fertilizer to grow buds. And fertilizers like Miracle-Gro and Athena are definitely better than nothing.
But if you want to maximize cannabinoids and yields, blow the minds of your friends and other growers, and command top dollar for your cannabis, just like you must use quality genetics, you MUST Hit the Shift.
And that’s something only Advanced Nutrients can achieve.
Now that you’re label-smart, regardless of what brand of water-soluble powders you’re currently using or considering, take a quick minute to check the ingredients and make sure the product contains multiple chelates, is cation-rich, and hits the macro, secondary, and micronutrient Shift between grow and bloom phases like we discussed.
My personal mission is to help dedicated cannabis growers like you bring your cannabis to its true genetic potential. If you apply what you learned here today, you’ll be able to do just that, one successful crop after another.
To your success,
“I’ve been using Advanced probably for the last 10 to 12 years, and I’ve always been very happy with it.
There’s a lot of hype from Athena so I gave it a try.
I did one cycle and I’ll never ever use Athena again.”
Emerald Coast Genetics
“Advanced Nutrients produces healthy crops and big yields. It’s a phenomenally easy and productive line. They’ve got their ratios perfected. As growers, we shouldn’t have to rack our brains over the best ratios like with so many other brands. Advanced has made my life a million times easier. I don’t compete in cups, but the praise I get for the product I grow with Advanced is FAR better than ANY trophy I could win.
I’ve tried EVERYTHING and there’s just NOTHING on the market like it. With Advanced, you get huge, chucky nugs that sell themselves. It’s so awesome, always having people acknowledge how good my shit is. I will live and die by Advanced FOREVER.”
Grower, Fresno, CA
“We’ve tried other brands, thinking it would help us cut costs, but they definitely do not create the kind of product that sells out and is always in demand like Advanced Nutrients does for us. With Advanced we’re getting 29-35% THC, our total cannabinoids are consistently at 36-38%, and our buds get rave reviews.”
Grower and owner of Gro KC in Oklahoma City, Oklahoma
“Let’s face it, to harvest the best product you need to invest a little bit of money, but the reward that comes from feeding with Advanced Nutrients FAR outweighs the cost for sure!
Everyone who runs Advanced Nutrients has the best finished product I see. It’s easy to use and produces AWESOME product. ”
“I’ve been using Advanced Nutrients since 2009. The large yields it gives me of super clean, consistent, high-quality bud keeps my customers coming back. With Advanced Nutrients my Ace of Spades strain tested at 28.9% THC. Advanced Nutrients is ALWAYS worth the extra, because it gives my customers the bud they want.”
Grower in Maine
“With Advanced Nutrients we just tested at 31.87% THC with over 40% total cannabinoids, which at the time was one of the highest ever by a state certified lab. And our terpenes have been phenomenal. The dispensaries we sell to, which often offer 40-60 strains, frequently tell us that our products are better than anything else they carry. It’s awesome when they say this because we’re competing against 50-60 other grows per dispensary. It feels GREAT to receive that kind of recognition. And a HUGE part of this is because we grow with Advanced Nutrients.”
M&J Craft Cannabis Inc. in Jenks, Oklahoma
“When we tried our first Advanced Nutrients product, it was clear right away that we were onto something amazing. The difference was incredible. Our recent lab results came back at 35.04% total THC and with THCA 38.7%. We’ve experimented with other brands but were unable to reach anywhere near the density, weight, and quality we get with Advanced Nutrients. Our crops are absolutely clean and burn pure white with no harshness or coughs.”
Amir Isackson and Boris Cooperman
Exotic Strains, Edmonton, Alberta
“I’ve been in the hydro industry for over 11 years. Growing with Advanced Nutrients
we won a number of Cups. The line made our plants terpier, more colorful, denser, and higher-quality. When I tried other brands, we had to sell our bud for 40% less and did not win Cups. And when we looked at other growers who were getting top dollar for their flowers, they were all using Advanced. And the Advanced’s line is always consistent, giving us consistent quality flowers. The market demands consistency, and with Advanced, that’s what we’re able to give them.”
Founder and Owner of HydroBoys
“If you look at our 4,000-plant outdoor farm in the Oregon Sunbelt, you can see what Advanced Nutrients is doing for us—uniformity, vibrancy, consistency in our canopy, etc. Our average yield is 3-4 pounds per plant. It takes a lot of high-quality nutrients to make everything work with a farm this size. And that’s why we rely on the best—Advanced Nutrients. And the company supports us in all ways, always. We appreciate the customer support and always get the knowledge we need when we call.”
Green Bull Farms, Southern Oregon
“OG used to go for $4K a pound. Then the price of everyone else’s OG dropped. Not ours. Advanced kept us at $4K per pound while everyone else had to sell their OG for less. Advanced Nutrients is what made people pay more for our product. And with Advanced, we’ve won Cups with our 15-year-old OG strain. We tried other brands but the quality of our buds just wasn’t the same as it was with Advanced. So we went back to growing with it and got the quality back. Advanced Nutrients is the line that got me to where I am today.”
Head Grower HydroBoys
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